www.Ikea.ca with catalogue as pdf online and hours of operationfurniture
The IKEA Canada website, www.ikea.com/ca is a fully-featured website
providing the details of all of the IKEA products available in Canada.
This website has an expansive site directory and is searchable using
departments, function, or alphabetically and content is available in
French or English. Example departments include kitchen, dining, living
room, bedroom, workspaces, children’s IKEA, youth room, laundry,
bathroom, decoration, hallway, lighting, secondary and small storage,
textiles, and cooking. IKEA Canada function categories include eating,
desks, mirrors, rugs, beds and mattresses.
There are links for each eleven Canadian IKEA stores giving the directions, hours, contact phone numbers, address, and public transportation information. In addition, there is a main search feature at the top of the homepage and link for IKEA Home Shopping which provides access to online shopping twenty-four hours a day and seven days a week.
The product categories are organized such that all types of products that are used within the product category are then searchable using a directory tree on the left hand frame of the web page. In addition, advertisements for different products appear at random in the main frame of the web pages, as well as links below the main frame for seemingly unrelated content. Each product page is organized with several other content items including room ideas, how-to, and series. The series content item is a listing of all the IKEA design groups. The room ideas feature has its own small frame and slideshow navigation. The majority of the room ideas have “+” signs in which the user can hover over to find out more information about the product. Unfortunately, the price and product name are not always clearly identified.
Other features of the site include a chat feature called “Ask Anna”, a link to the online catalog, assembly, delivery, and financing information. A nice feature is the ability to download the IKEA catalog for the iPhone or Android phones. Another nice feature is downloadable assembly instructions for many of their products. In summary, ikea.com/ca is a website that is very rich in IKEA product and store information. If the user is familiar with IKEA products and has a specific searching need, then this website is quite good. If the user is browsing and is not that familiar with IKEA products, then the website may seem confusing to navigate.