www.IndigoFeedback.com with survey and chapters onlineBooks CD
www.indigofeedback.com is a feedback website that presents visitors with
a customer satisfaction survey about the Indigo book service. The
service is offered in both English and French, and the first page of the
survey prompts visitors to choose one of the languages. The website
enters those who fill out the survey into a sweepstakes in which
entrants have the chance to instantly win an an iPod along with 10
chances to win $1000. According to the site, a prize is awarded every
The next page on indigofeedback.com asks survey takers if they placed an order at a kiosk or if they made a purchase at a cash register, showing images of the receipt for both in order to assist with figuring out which option is correct.
Finally, once purchase information is submitted, participants answer a series of questions about their experience at the store, such as satisfaction with the service, sections visited in the store, quality of staff interaction and helpfulness, customer recommendations, amongst other questions. After the survey is completed participants are prompted to enter a few pieces of information about themselves such as name and phone number, which are required to be eligible for the contest. After submitting the system checks if the submitter is an instant winner, and enters the submitter into the daily drawing.